MARKETING TEAMSYour customers are choosing without ever clicking through.
Up to 45% of shoppers already use GenAI to compare products before buying. RISN AI is the marketing infrastructure for a world where AI answers replace search clicks. Track every brand mention, win every agent output.
The funnel you optimised has a side door.
Your customers are already walking through it.
From the click to the chip.
The metric that mattered ten years ago doesn't measure what wins today.
What marketing teams use RISN AI for
The work the old toolset doesn't do anymore.
Find out where your brand actually shows up
Most marketing teams have no idea whether ChatGPT, Perplexity, Claude, or Gemini even know they exist. Find out tonight, by engine, by prompt, by competitor.
Watch the tone of every AI mention
Reviews used to live on G2 and Trustpilot. Now they live inside the answer. Track positive, neutral, and negative tone per engine, and catch a bad mention before it becomes the canonical opinion.
Win the comparison summary
When an agent compresses your category into a five-bullet list, you either make the list or you lose the deal. RISN AI tells you when you're in the summary and when a competitor took your spot.
Report a number your CEO believes
Stop reporting traffic that's about to fall off a cliff. Show brand visibility, citation share, and sentiment trend across the AI surface where buying actually happens now.
Know where your authority is coming from
UGC, editorial, corporate, competitor, or other. Find out which domain types are driving your AI visibility, and which ones you should pitch, sponsor, or stop ignoring.
Make AI visibility a board-level KPI
One score. One leaderboard. One number you can put on a quarterly slide. The metric you actually answer to when the CEO asks how the brand is doing in AI.
The companies that wait will not catch up.
The leaders are already building for the agentic surface.
Trust shifts from feeling to data
In agentic commerce, trust is not a brand attribute, it is a data attribute. Whatever your brand looks like in the data the engines retrieve is what your brand looks like, full stop.
Brand authority comes from new sources
Reddit, YouTube, and community forums now feed the answers your customers see. If you are not present and quotable there, your competitors are.
The summary is the storefront
Compressed agent outputs are the new shelf. Surviving compression with clear, customer-centric, benefit-led language is the new merchandising.
No one owns this yet
When asked who owns AI adoption in marketing, the top three answers are the CEO, the CMO, and "no one". The companies that name an owner first will win first.
Built for the team that has to answer for the brand
From CMOs to brand leads to growth marketers.
My CEO asked me how we look in ChatGPT. We had no answer. RISN AI gave us the number, the trend, and the gap to the leader, in one afternoon.
The first time we ran a sentiment report inside Perplexity we found a six-month-old negative review being recycled into every comparison answer. We fixed it in two weeks.
Our quarterly board deck used to be a slide of organic traffic. Now it's a slide of AI visibility, citation share, and tone, and it's the slide that gets the most questions.
Be the marketing team that knows.
Connect your domain and find out exactly where your brand stands inside ChatGPT, Perplexity, Claude, Gemini, and Grok by tomorrow's standup.