SEO & GEO TEAMSThe SEO playbook just got rewritten. Bring the right tool.
Rankings still matter. They just don't matter alone anymore. RISN AI unifies SEO, GEO, and AEO in one platform, so the team that already runs search can run AI search too, without spinning up a second stack.
How is GEO different from SEO?
GEO focuses on earning citations and recommendations inside AI-generated answers, while SEO focuses on ranking pages in traditional search results; RISN AI tracks both so search teams can manage visibility across the full search surface.
The category moved. The job didn't.
Same outcome of visibility, measured across five new surfaces.
SEO, GEO, and AEO on the same platform, in the same nightly run.
The work overlaps. The tooling shouldn't be three vendors.
Search Engine Optimization
Covers traditional SERP performance, technical health, and competitor SERP intelligence.
Generative Engine Optimization
The new frontier. Optimise for being cited inside the answer, not just ranked beside it.
Answer Engine Optimization
The work of getting picked as the source of truth for high-intent questions.
Built for the practitioners running search
The day-to-day work, not the trade-show keynote.
Run prompts the way you run keyword sets
Bulk import from your existing keyword list, or let RISN AI generate prompts from your sitemap and competitors. Tracked nightly across every engine, classified Organic / Branded / Competitor.
Find the citation sources you're losing on
See exactly which domains the AI cites for your target prompts. Spot the Reddit thread, the G2 list, the comparison page that's quietly winning the answer instead of you.
Close content gaps systematically
A live list of the topics, keywords, and questions your competitors are winning on, that your site doesn't address yet. Auto-refreshed nightly.
Log every AI bot hitting your site
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider. Drop in a one-line snippet (Cloudflare, Vercel, Next.js, WordPress, Express, Akamai) and start counting AI traffic next to human traffic tonight.
Track visibility against competitors
One leaderboard per engine. See where you sit, who's gaining on you, and which competitor moves are eroding your share, before they show up in your ranking reports.
Know why visibility moved, not just that it did
CausalGEO™ separates your edits, competitor moves, and engine drift on every visibility movement, so you stop crediting the wrong actor and stop shipping on hope.
Plug it into the work you're already doing
The same weekly cadence, with three new surfaces in scope.
Import your keyword set
CSV, Ahrefs, Semrush, GSC, or just paste them in. RISN AI auto-classifies prompts into Organic, Branded, and Competitor, and generates AI-suggested prompts to fill the gaps.
Run the nightly batch
Every prompt fired across ChatGPT, Perplexity, Claude, Gemini, Grok, and SERP providers. Visibility, citations, sentiment, and ranking captured by morning.
Identify the high-impact moves
Per-engine recommendations ranked by expected lift. Content gaps, citation opportunities, and competitor-only keywords surfaced automatically.
Ship, measure, attribute
When visibility moves, CausalGEO™ tells you whether it was your edit, a competitor, or the engine, with credible intervals on every estimate.
Every surface the search team now owns
One workspace, one nightly pipeline, one bill.
Built by the team that's been here before
Two decades of AI research, applied to the search problem the rest of the industry is still defining.
My ranking dashboards still look healthy. My CEO still asks why our brand isn't showing up in ChatGPT. RISN AI is the only tool that lets me answer both questions from the same workspace.
We were already running content for keywords. Now we're running content for prompts. Same writers, same brief template, completely different signal coming back, all in one place.
The AI crawler log alone replaced two homegrown scripts and a spreadsheet. The fact that it sits next to citation data and SERP rankings is what made the call easy.
Run the same playbook on the surfaces that actually convert now.
Connect your domain and add SEO, GEO, and AEO to your weekly cadence in one workspace.